It’s not a storm — it’s the climate

It’s not a storm — it’s the climate

Keeping drones in the air 24/7

20 January 2026

Summary:

In this conversation, Rob Creighton, founder and CEO of Windlift, discusses the innovative technology behind tethered drones designed for various applications, particularly in enhancing surveillance for global shipping. He explains the challenges faced in maritime security, especially in high-risk areas like the Red Sea, and how Windlift’s solutions can provide significant advantages in terms of safety and efficiency. The discussion also covers the business model, partnerships, and future plans for the company, emphasizing the importance of algorithmic design and optimization in drone technology.

TAKEAWAYS:

  • Windlift focuses on tethered drones for various mission requirements.
  • The company aims to provide reliable solutions for harsh environments.
  • Tethered drones can generate lift from wind, reducing energy consumption.
  • High ground advantage is crucial for surveillance and security.
  • The Red Sea is a significant bottleneck for global shipping.
  • Windlift’s technology can enhance situational awareness for ships.
  • The company offers a cost-effective alternative to traditional surveillance methods.
  • Algorithmic design is key to optimizing drone performance.
  • Data collection from drone failures aids in improving technology.
  • Windlift is exploring international markets and partnerships for growth.
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